DreamWorks' 'Monsters vs. Aliens,' PepsiCo's SoBe Lifewater, Intel and NBC Create 'Monstrous' 3D Super Bowl Event
1/5/2009 3:39:00 PM
Over 125 million pairs of FREE Intel 3D glasses to be distributed at
retail nationwide
GLENDALE, Calif., Jan. 5 /PRNewswire-FirstCall/ -- DreamWorks Animation
SKG, Inc. (NYSE: DWA) and PepsiCo's SoBe Lifewater today announced that they
have joined together with Intel Corporation and NBC to create a first-of-its
kind, nationwide 'Monstrous' 3D event for Super Bowl XLIII. This first-ever
all 3D Super Bowl commercial break event will mark the debut of DreamWorks
Animation's premier 3D movie trailer for its upcoming feature film, "Monsters
vs. Aliens," which comes to theaters in the U.S. on March 27th.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090105/LAM517-a)
(Photo: http://www.newscom.com/cgi-bin/prnh/20090105/LAM517-b)
(Photo: http://www.newscom.com/cgi-bin/prnh/20090105/LAM517-c)
In addition, the timeslot will feature a 60-second 3D SoBe Lifewater
commercial marking the return of the ultra-hip SoBe lizards, who made noise
during last year's Super Bowl broadcast with one of the most talked about
spots. DreamWorks Animation's history-making 3D movie trailer was animated
using Intel's latest, high-performance processing technologies and will be
broadcasted along with the SoBe television spot at the end of the second
quarter of the game, which airs on NBC on Sunday, February 1, 2009. Viewers
will have the opportunity to re-use their glasses for a special 3D episode of
NBC's hit comedy "Chuck," airing Monday, February 2, 2009 (8-9pm ET.)
Intel has produced over 125 million pairs of 3D glasses, which are being
distributed by PepsiCo through the SoBe Lifewater brand. The glasses will be
disseminated via 25,000 SoBe Lifewater retail displays in grocery, drug and
other retail venues beginning in early January and will be FREE to consumers.
Should a display's supply of glasses run out, consumers can call
1-800-646-2904 in order to obtain a pair.
NBC viewers will be alerted to the SoBe Lifewater Super Bowl Displays via
a series of tune-in spots airing beginning on January 19th. Displays and
tune-ins will instruct viewers to use their 3D glasses on Super Bowl Sunday,
with additional messaging, "Don't Chuck Your Glasses," prompting viewers to
re-use them during the special 3D episode of "Chuck," which will feature a
special guest appearance by NBC Sports analyst and Super Bowl champion Jerome
Bettis.
The 60-second SoBe Lifewater spot, directed by Super Bowl commercial
veteran and brand architect Peter Arnell, will mark arguably the first ever
Super Bowl ad cross over event - with the SoBe Lizards sharing the screen with
characters from the upcoming DreamWorks Animation film that will be showcased
in the pod's preceding spot. The SoBe Lizards and stars from DreamWorks'
"Monsters vs. Aliens" will dance alongside current NFL stars in what promises
to be among the most highly-anticipated commercials on Super Sunday. The spot
features a modern interpretation of the famed ballet Swan Lake, and the
rhythmic effects when the players and creatures are infused with the
refreshing and re-invigorating impact of SoBe Lifewater.
About Monsters vs. Aliens
DreamWorks' "Monsters vs. Aliens," the Company's first InTru 3D release,
opens nationwide March 27, 2009, and will be distributed by Paramount
Pictures. When California girl Susan Murphy is unwittingly clobbered by a
meteor full of outer space gunk on her wedding day, she mysteriously grows to
49-feet-11-inches tall. The military jumps into action and Susan is captured
and secreted away to a covert government compound. There, she is renamed
Ginormica and placed in confinement with a ragtag group of monsters: the
brilliant but insect-headed Dr. Cockroach, Ph.D.; the macho half-ape,
half-fish The Missing Link; the gelatinous and indestructible B.O.B.; and the
350-foot grub called Insectosaurus. Their confinement is cut short, however,
when a mysterious alien robot lands on Earth and begins storming the country.
In a moment of desperation, the President is persuaded to enlist the motley
crew of monsters to combat the Alien Robot and save the world from imminent
destruction. A Paramount Pictures release featuring the voices of Reese
Witherspoon, Hugh Laurie, Will Arnett, Seth Rogen, Rainn Wilson, Stephen
Colbert, Kiefer Sutherland and Paul Rudd. The film is directed by Rob
Letterman (Shark Tale) and Conrad Vernon (Shrek 2). The producer is Lisa
Stewart. "Monsters vs. Aliens" is DreamWorks Animation's first InTru 3D
Movie. A 2D version will also be available.
About DreamWorks Animation SKG
DreamWorks Animation is principally devoted to developing and producing
computer generated, or CG, animated feature films. With world-class creative
talent, a strong and experienced management team and advanced CG filmmaking
technology and techniques, DreamWorks Animation makes high quality CG animated
films meant for a broad movie-going audience. The Company anticipates
releasing its feature films into both conventional and IMAX(R) theatres
worldwide. The Company has theatrically released a total of 17 animated
feature films, including "Shrek," "Shrek 2," "Shark Tale," "Madagascar," "Over
the Hedge," "Shrek the Third," "Bee Movie," "Kung Fu Panda" and "Madagascar:
Escape 2 Africa." "Monsters vs. Aliens" opens in theaters on March 27, 2009.
Beginning in 2009, all of the Company's feature films will be produced in
stereoscopic 3D technology.
About PepsiCo
PepsiCo (NYSE: PEP) is one of the world's largest food and beverage
companies, with 2007 annual revenues of more than $39 billion. The Company
employs approximately 185,000 people worldwide, and its products are sold in
approximately 200 countries. Its principal businesses include: Frito-Lay
snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and
Quaker foods. The PepsiCo portfolio includes 18 brands that generate $1
billion or more each in annual retail sales. PepsiCo's commitment to
sustainable growth, defined as Performance with Purpose, is focused on
generating healthy financial returns while giving back to communities the
Company serves. This includes meeting consumer needs for a spectrum of
convenient foods and beverages, reducing the Company's impact on the
environment through water, energy and packaging initiatives, and supporting
its employees through a diverse and inclusive culture that recruits and
retains world-class talent. As a member of the Dow Jones Sustainability World
Index (DJSI World) and the Dow Jones Sustainability North America Index (DJSI
North America), PepsiCo is a recognized leader in sustainability. For more
information, please visit www.pepsico.com. To further experience SoBe
Lifewater, visit www.sobelieve.com.
About Intel
Intel (Nasdaq: INTC), the world leader in silicon innovation, develops
technologies, products and initiatives to continually advance how people work
and live. Additional information about Intel is available at
www.intel.com/pressroom, blogs.intel.com and www.intru3d.com.
About NBC
NBC Entertainment develops and schedules programming for the network's
primetime, late-night, and daytime schedules. NBC's quality programs and
balanced lineup have earned the network critical acclaim, ratings success,
particularly among young, upscale viewers, and numerous awards, including more
Emmy Awards than any network in television history.
NBC's roster of popular scripted series includes the two-time Emmy-winning
30 Rock (starring Golden Globe and Emmy winners Tina Fey and Alec Baldwin) and
The Office (starring Golden Globe winner and Emmy nominee Steve Carell), and
My Name Is Earl, the #1 new scripted series of the 2005-06 television season
among adults 18-49. In addition, NBC offers such hit dramas as Heroes, NBC's
#1 series of the 2007-08 season in 18-49, the powerful Law & Order franchise,
representing the longest-running crime series and the second-longest-running
drama series in the history of television, and the venerable ER, which has
received more Emmy nominations than any other show in television history.
In the alternative series realm, NBC boasts Deal or No Deal, hosted by
Howie Mandel, as well as The Celebrity Apprentice, hosted by Donald Trump and
produced by Mark Burnett, and The Biggest Loser. NBC's alternative series
also include Last Comic Standing and the #1 summer series in total viewers of
2008, America's Got Talent. NBC also airs original movies and event
programming throughout the year.
Press Contacts:
For DreamWorks Animation:
Jeff Hare
DreamWorks Animation
(818) 695-6055
jeff.hare@dreamworks.com
For SoBe Lifewater:
Kristi Hinck
PepsiCo
(914) 253-2437
kristine.hinck@pepsi.com
OR
Jeffrey Klein, Dave Donovan
Dan Klores Communications
(212) 685-4300
jeff_klein@dkcnews.com; dave_donovan@dkcnews.com
For Intel Corporation:
Nick Knupffer
Intel Global Communications
(408) 250-7265
nick.knupffer@intel.com
For NBC:
Wendy Luckenbill
VP Scripted, Alternative Series, Specials and Daytime
NBC Press Contacts
(818) 777-2839
wendy.luckenbill@nbcuni.com
Caution Concerning Forward-Looking Statements
This document includes certain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. The Company's
plans, prospects, strategies, proposals and our beliefs and expectations
concerning performance of our current and future releases and anticipated
talent, directors and storyline for our upcoming films and other projects,
constitute forward-looking statements. These statements are based on current
expectations, estimates, forecasts and projections about the industry in which
we operate and management's beliefs and assumptions. These statements are not
guarantees of future performance and involve risks, uncertainties and
assumptions which are difficult to predict. Actual results may vary materially
from those expressed or implied by the statements herein due to changes in
economic, business, competitive, technological and/or regulatory factors, and
other risks and uncertainties affecting the operation of the business of
DreamWorks Animation SKG, Inc. These risks and uncertainties include: audience
acceptance of our films, our dependence on the success of a limited number of
releases each year, the increasing cost of producing and marketing feature
films, piracy of motion pictures, the effect of rapid technological change or
alternative forms of entertainment and our need to protect our proprietary
technology and enhance or develop new technology. In addition, due to the
uncertainties and risks involved in the development and production of animated
feature projects, the release dates for the projects described in this
document may be delayed. For a further list and description of such risks and
uncertainties, see the reports filed by us with the Securities and Exchange
Commission, including our most recent annual report on Form 10-K and our most
recent quarterly reports on Form 10-Q. DreamWorks Animation is under no
obligation to, and expressly disclaims any obligation to, update or alter its
forward-looking statements, whether as a result of new information, future
events, changes in assumptions or otherwise.
SOURCE DreamWorks Animation SKG, Inc.
01/05/2009
CONTACT: Jeff Hare of DreamWorks Animation, +1-818-695-6055,
jeff.hare@dreamworks.com; or Kristi Hinck of PepsiCo, +1-914-253-2437,
kristine.hinck@pepsi.com, for SoBe Lifewater; or Jeffrey Klein,
jeff_klein@dkcnews.com, or Dave Donovan, dave_donovan@dkcnews.com, both of Dan
Klores Communications, +1-212-685-4300; or Nick Knupffer of Intel Global
Communications, +1-408-250-7265, nick.knupffer@intel.com; or NBC Press
Contact, Wendy Luckenbill, VP Scripted, Alternative Series, Specials and
Daytime, +1-818-777-2839, wendy.luckenbill@nbcuni.com
Photo: http://www.newscom.com/cgi-bin/prnh/20090105/LAM517-a
http://www.newscom.com/cgi-bin/prnh/20090105/LAM517-b
http://www.newscom.com/cgi-bin/prnh/20090105/LAM517-c
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
Web Site: http://www.pepsico.com
http://www.sobelieve.com
