September 15, 2008

Pandamonium Breaks Loose on Sunday, November 9th When the Year's Biggest Comedy Debuts on DVD and Blu-ray Along With DreamWorks Animation's World Premiere of Po's All-New Adventure

DREAMWORKS' KUNG FU PANDA Two-Disc Edition of the $600 Million Summer Blockbuster Comes Stuffed with Laughs and Hilarious Bonus Content And, The Story Continues With the All-New Adventure, Secrets of the Furious Five, Featuring the Voices of Jack Black and Dustin Hoffman "There's heart in this movie and that's the secret ingredient." Richard Corliss, Time

HOLLYWOOD, Calif., Sept. 15 /PRNewswire/ -- Prepare for awesomeness as DreamWorks Animation SKG, Inc.'s (NYSE: DWA) powerhouse hit, Kung Fu Panda, makes another unmatched move as it breaks out early on DVD and Blu-ray on Sunday, November 9th along with the studio's unprecedented debut of a brand new companion story, Secrets of the Furious Five. The #1 comedy of the year with over $600 million at the worldwide box office, the hilarious and inspiring Kung Fu Panda is "a delightful movie that can stand among the very best animated features" (Leonard Maltin, "Entertainment Tonight"). In response to fans' overwhelming enthusiasm for its latest hit, DreamWorks Animation is delivering more of what audiences loved with the world premiere of the all-new adventure Secrets of the Furious Five. Delving into the backstories of the unforgettable characters from Kung Fu Panda with brand new animation, Secrets of the Furious Five once again features the voices of Jack Black as the heroic and beloved Po and Dustin Hoffman as Master Shifu. One of the most anticipated home entertainment releases of the year, Kung Fu Panda is now coupled with Po's new adventure for an unprecedented Pandamonium Double Pack that delivers a phenomenal entertainment value for the whole family with an anticipated retail price under $25.

With an all-star cast of voice talent including Jack Black, Angelina Jolie, Dustin Hoffman, Jackie Chan, Lucy Liu and Ian McShane, Kung Fu Panda delighted audiences around the world with its fun and uplifting story of an unlikely martial arts hero.

In Secrets of the Furious Five, Po faces what may be his greatest challenge: trying to teach a class of young Kung Fu students. To gain the unruly group's attention, he leans on the one thing closest to his heart -- his Kung Fu fan-boy knowledge. Secrets of the Furious Five further expands on the stories of Monkey, Tigress, Mantis, Viper and Crane as Po relates how they unlocked important lessons to become truly excellent in the art and ideals of Kung Fu.

The Kung Fu Panda/Secrets of the Furious Five Pandamonium Double Pack presentation is over-stuffed with behind-the-scenes features filled with hilarity and activities that pack a punch. Viewers can explore the animals depicted in the films, follow a tutorial on drawing their favorite characters, go behind-the-scenes to meet the cast, find out about the sound design, learn the Panda Dance, watch a "Kung Fu Fighting" music video, delve into Mr. Ping's noodle house, figure out what fighting style they are, download printables and game demos and much, much more.

Mighty Marketing Support

In a choreographed move with powerful retail support, Kung Fu Panda/Secrets of the Furious Five will create Pandamonium with a Sunday release date. Capitalizing on additional family traffic, the debut will be supported by a massive marketing program including a multi-million dollar advertising campaign that will generate hundreds of millions of impressions across national television, print and online media outlets. In addition, DVD messaging will be extended further through promotional partnerships with a wide range of companies including Carl's Jr./Hardees, Chuck E. Cheese, ConAgra (Chef Boyardee, Hunt's Snack Packs, Cheff Pizza Kids, Peter Pan), Energizer, Hubba Bubba, Kellogg's and Bank of America. A far-reaching publicity campaign for Kung Fu Panda/Secrets of the Furious Five also is being implemented leading up to street date and throughout the holiday season.

DreamWorks Animation's KUNG FU PANDA/SECRETS OF THE FURIOUS FIVE DVD

The Kung Fu Panda/Secrets of the Furious Five two-disc Pandamonium Double Pack delivers a one-two punch with bonus material filled with awesomeness including the following:

    Disc 1:
    Kung Fu Panda
    Bonus features:
    --  Filmmakers' Commentary
    --  Meet the Cast
    --  Pushing the Boundaries
    --  Sound Design
    --  "Kung Fu Fighting" Music Video by Cee-Lo
    --  Mr. Ping's Noodle House
    --  How To Use Chopsticks
    --  Conservation International: Help Save Wild Pandas
    --  Dragon Warrior Training Academy
    --  Printables & Weblinks
    --  DreamWorks Animation Video JukeBox


    Disc 2:
    Secrets of the Furious Five
    Bonus features:
    --  Po's Power Play
        --  Learn to Draw: Crane, Monkey, Viper, Po, Mantis & Tigress
        --  Dumpling Shuffle
        --  Pandamonium Activity Kit
            --  Sound Machine
            --  HP Printables
            --  Custom Printables
            --  Kung Fu Panda Activision Game Demo (DVD ROM)
            --  Madagascar: Escape 2 Africa Activision Game Demo (DVD ROM)
    --  Land of the Panda
        --  Learn the Panda Dance
        --  Do You Kung Fu?
        --  Inside the Chinese Zodiac
        --  Animals of Kung Fu Panda
        --  What Fighting Style Are You?

A Kung Fu Panda single-disc DVD will also be available at most retailers for under $20 in either a widescreen or full screen edition and includes the following special features:

    --  Filmmakers' Commentary
    --  Meet the Cast
    --  Pushing the Boundaries
    --  Sound Design
    --  "Kung Fu Fighting" Music Video by Cee-Lo
    --  Mr. Ping's Noodle House
    --  How To Use Chopsticks
    --  Conservation International: Help Save Wild Pandas
    --  Dragon Warrior Training Academy
    --  Printables & Weblinks
    --  DreamWorks Animation Video JukeBox


    DreamWorks Animation's KUNG FU PANDA Blu-ray

The Kung Fu Panda Blu-ray will be presented in 1080p High Definition with English 5.1 Dolby True HD, French 5.1 Dolby Digital, Spanish 5.1 Dolby Digital and Portuguese 5.1 Dolby Digital and English, English SDH, French, Spanish and Portuguese subtitles. Bonus features include:

    --  Inside Kung Fu Panda
        --  Filmmakers' Commentary
        --  The Animators' Corner
        --  Trivia Track
        --  Meet the Cast (HD)
        --  Pushing the Boundaries (HD)
        --  Conservation International: Help Save Wild Pandas (HD)
    --  Po's Power Play
        --  Dragon Warrior Training Academy
        --  Dumpling Shuffle
        --  Learn to Draw (HD)
    --  The Sounds and Moves of Kung Fu Panda
        --  Sound Design (HD)
        --  "Kung Fu Fighting" Music Video by Cee-Lo (HD)
        --  Learn the Panda Dance (HD)
        --  Do You Kung Fu? (HD)
    --  Land of the Panda
        --  Mr. Ping's Noodle House
        --  How to Use Chopsticks (HD)
        --  Inside the Chinese Zodiac (HD)
        --  Animals of Kung Fu Panda
        --  What Fighting Style Are You?
    --  DreamWorks Animation Video JukeBox (HD)
    --  Trailers
    --  BD-Live
        --  A Day in the Life: A Shaolin Monk in Training (available for a
            limited time)
        --  Po Around the World


    DreamWorks Animation's KUNG FU PANDA Synopsis

Enthusiastic, big and a little clumsy, Po works in his family's noodle shop while daydreaming about becoming a Kung Fu master. His dreams soon become reality when he is unexpectedly chosen to join the world of Kung Fu and study alongside his idols -- the legendary fighters Tigress, Crane, Mantis, Viper and Monkey -- under the leadership of their guru, Master Shifu. But before they know it, the vengeful and treacherous snow leopard Tai Lung is headed their way, and it's up to Po to defend everyone from the oncoming threat. Can he turn his dreams of becoming a Kung Fu hero into reality? Po puts his heart and his girth into the task, and ultimately finds that his greatest weaknesses turn out to be his greatest strengths.

DreamWorks Animation's SECRETS OF THE FURIOUS FIVE Synopsis

Jack Black and Dustin Hoffman are back in an all-new Kung Fu Panda adventure! We catch up with Po after he has become the Dragon Warrior and he faces a new and daunting task, to teach Kung Fu to a group of eager bunnies from the Valley of Peace. Although Po is now able to face the fiercest of villains, he is completely out of his element in the classroom. So, he leans on the one thing closest to his heart; his Kung Fu fan-boy knowledge. He tells the kids how each of the five unlocked an important lesson which allowed them to become "excellent" and put them on the road to being the Kung Fu masters they are today. In the end, Po will see that through sharing these stories, he has taught the bunnies much more important lessons than he ever could have through Kung Fu exercises.

About DreamWorks Animation SKG

DreamWorks Animation is principally devoted to developing and producing computer generated, or CG, animated feature films. With world-class creative talent, a strong and experienced management team and advanced CG filmmaking technology and techniques, DreamWorks Animation makes high quality CG animated films meant for a broad movie-going audience. The Company has theatrically released a total of sixteen animated feature films, including Shrek, Shrek 2, Shark Tale, Madagascar, Over the Hedge, Shrek the Third, Bee Movie and Kung Fu Panda. Madagascar: Escape 2 Africa opens in theaters on November 7, 2008 and Monsters vs. Aliens, the Company's first film produced in 3D, is slated for a domestic release date of March 27, 2009.

About Paramount Home Entertainment

Paramount Home Entertainment (PHE) is part of Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment. PPC is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. PHE is responsible for the worldwide sales, marketing and distribution of home entertainment products on behalf of various parties including: Paramount Pictures, DreamWorks Studios, Paramount Vantage, Paramount Classics, Nickelodeon, MTV, Comedy Central, CBS and PBS and for providing home entertainment fulfillment services for DreamWorks Animation Home Entertainment.

    For artwork please visit: phepromo.com

    DREAMWORKS ANIMATION'S KUNG FU PANDA SPECIFICATIONS
    Street date:       Sunday, November 9, 2008
    Runtime:           88 minutes
    U.S. Rating:       PG for sequences of martial arts action
    Canadian Rating:   PG for violence.  Not recommended for young children.

DVD Aspect Ratios: Widescreen version Enhanced for 16x9 televisions (1.78:1)

    Full Screen version (Pan/Scan)
    DVD Sound:         English Dolby Digital 5.1 Surround Sound
    French Dolby Digital 5.1 Surround Sound
    Spanish Dolby Digital 5.1 Surround Sound
    English Dolby Digital 2.0 Surround Sound
    DVD Subtitles:     English, French and Spanish subtitles
    Blu-ray:           1080p high definition
    Blu-ray Sound:     English 5.1 Dolby True HD
    French 5.1 Dolby Digital
    Spanish 5.1 Dolby Digital
    Portuguese 5.1 Dolby Digital
    Blu-ray Subtitles: English, English SDH+, French, Spanish and Portuguese

    DREAMWORKS ANIMATION'S SECRETS OF THE FURIOUS FIVE SPECIFICATIONS
    Street date:       Sunday, November 9, 2008
    Runtime:           22 minutes
    U.S. Rating:       Not rated
    Canadian Rating:   Not rated

DVD Aspect Ratios: Widescreen version Enhanced for 16x9 televisions (1.78:1)



    DVD Sound:         English Dolby Digital 5.1 Surround Sound
    French Dolby Digital 5.1 Surround Sound
    Spanish Dolby Digital 5.1 Surround Sound
    English Dolby Digital 2.0 Surround Sound
    DVD Subtitles:     English, French and Spanish subtitles




SOURCE  DreamWorks Animation SKG, Inc.
                     09/15/2008
    CONTACT:  Brenda Ciccone of Paramount Home Entertainment,
+1-323-956-8091, brenda_ciccone@paramount.com/


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