"Trolls is a brand with over fifty years of deep heritage and we are thrilled to bring this iconic, multi-generational property to DreamWorks Animation," said Chief Operating Officer
"Trolls is one of those rare, proven and universally adored brands," added Dennis. "There is incredible potential here to engage kids across multiple platforms in a way that is fun, enduring and meaningful. It is truly an amazing opportunity to be able to re-launch a brand like this one."
Dennis joined DreamWorks Animation to oversee its Trolls franchise in addition to other businesses within the company's vast portfolio of branded intellectual property. Dennis' extensive background in franchise management most recently saw her serve as Senior Vice President, Marketing, Product Development and Publishing at American Girl. Previously, Dennis served as group head and Vice President, Global Branding at Dell, Inc. and Chief Marketing Officer and Vice President for the
"DreamWorks Animation is renowned for telling wonderful stories about imaginative worlds while bringing characters with universal appeal into the hearts and homes of families everywhere — I can think of no better future for Trolls," said
The Troll doll phenomenon was born in 1959 when Danish fisherman and woodcutter
DreamWorks Animation is now the exclusive worldwide licensor of the merchandise rights for the classic Troll Dolls with the sole exception of Scandanavia, the birthplace of the Trolls, where Dam Things will remain the licensor.
About DreamWorks Animation
DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series and live entertainment properties, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the "100 Best Companies to Work For" by FORTUNE® Magazine for five consecutive years. In 2013, DreamWorks Animation ranks #12 on the list. All of DreamWorks Animation's feature films are produced in 3D. The Company has theatrically released a total of 26 animated feature films, including the franchise properties of Shrek,
Caution Concerning Forward-Looking Statements
This document includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The Company's expectations regarding the timing and impact of the acquisition on the Company's business and revenues, and the Company's plans, prospects, strategies, proposals and our beliefs and expectations concerning performance of our current and future releases and anticipated talent, directors and storyline for our upcoming films and other projects, constitute forward-looking statements. These statements are based on current expectations, estimates, forecasts and projections about the industry in which we operate and management's beliefs and assumptions. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Actual results may vary materially from those expressed or implied by the statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other risks and uncertainties affecting the operation of the business of
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